Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Year of publication: |
2020
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Authors: | Lee, Dongwon ; Gopal, Anandasivam ; Park, Sung-Hyuk |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 892-912
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Subject: | recommendation systems | mobile channel | conversion funnel | sales diversity | field experiment | mobile commerce | Personalisierung | Personalization | Vertriebsweg | Distribution channel | Mobile Business | Mobile business | Feldforschung | Field research | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Experiment |
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