Numerical taxonomy in marketing analysis: A review article
Year of publication: |
1972
|
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Authors: | Frank, Ronald E. ; Green, Paul E. |
Published in: |
Market segmentation : concepts and applications. - New York, NY [u.a.] : Holt, Rinehart, Winston, ISBN 0-03-088082-3. - 1972, p. 399-422
|
Subject: | Marktforschung | Methodologie |
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