Numerical taxonomy in marketing analysis
Ronald E. Frank and Paul E. Green
| Year of publication: |
1968
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|---|---|
| Authors: | Frank, Ronald E. ; Green, Paul E. |
| Published in: |
Insights into consumer behavior. - Boston : Allyn and Bacon. - 1968, p. 101-126
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| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002209903