Objectives and standards of performance in marketing management
Year of publication: |
(1967)
|
---|---|
Authors: | Miller, Ernest C. |
Publisher: |
[New York : ] American Management Assoc. |
Subject: | Marktforschung | Betriebswirtschaftlicher Absatz | Betriebsführung | Vereinigte Staaten |
Extent: | 110 S. 4" |
---|---|
Series: | (AMA Research Study ; 85) |
Type of publication: | Book / Working Paper |
Notes: | Literaturverz. S. 109-110 |
Source: | ECONIS - Online Catalogue of the ZBW |
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