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Competition and marketing strategies in the pharmaceutical industry
Slatter, Stuart S., (1977)
Principles of marketing
Kotler, Philip, (1991)
Strategic marketing for nonprofit organizations
Kotler, Philip, (1987)
Objectives and standards of performance in marketing management
Miller, Ernest C., (1967)
This was early oil : contemporary accounts of the growing petroleum industry, 1848-1885
Miller, Ernest C., (1968)
Objectives and standards : an approach to planning and control
Miller, Ernest C., (1966)