Observed and Unobserved Preference Heterogeneity in Brand-Choice Models
| Year of publication: |
2006
|
|---|---|
| Authors: | Horsky, Dan ; Misra, Sanjog ; Nelson, Paul |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 25.2006, 4, p. 322-335
|