Observers' complaint language perceptions : a new measure to aid social media service recovery evaluations
Year of publication: |
2024
|
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Authors: | Bacile, Todd J. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 2, p. 210-232
|
Subject: | Social Web | Social web | Beschwerdemanagement | Complaint management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction |
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