Official tourist destination websites : hierarchical analysis and assessment with ELECTRE-III-H
Year of publication: |
2015
|
---|---|
Authors: | Vasto-Terrientes, Luis del ; Fernández-Cavia, José ; Huertas, Assumpció ; Moreno, Antonio ; Valls, Aida |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 15.2015, p. 16-28
|
Subject: | Website assessment | Website communication | Destination brand communication | Hierarchical indicators | Decision support systems | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Website | Management-Informationssystem | Management information system | Markenführung | Brand management |
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