YouTube usage by Spanish tourist destinations as a tool to communicate their identities and brands
Year of publication: |
May 2017
|
---|---|
Authors: | Huertas, Assumpció ; Míguez-González, María Isabel ; Lozano-Monterrubio, Natalia |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 3, p. 211-229
|
Subject: | YouTube | promotional videos | destination brands | destination management organizations | emotional values | Markenführung | Brand management | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Spanien | Spain | Tourismuswirtschaft | Tourism industry | Emotion | Social Web | Social web |
-
Mariani, Marcello M., (2016)
-
Is nothing like before? : COVID-19-evoked changes to tourism destination social media communication
Pachucki, Christoph, (2022)
-
Online reputation and destination competitiveness : the case of Spain
Perles-Ribes, José Francisco, (2019)
- More ...
-
Treatment of the Airbnb controversy by the press
Huertas, Assumpció, (2021)
-
Official tourist destination websites : hierarchical analysis and assessment with ELECTRE-III-H
Vasto-Terrientes, Luis del, (2015)
- More ...