Old dogs learning new tricks? : the effect of age and generation on shopping behaviour
Year of publication: |
2019
|
---|---|
Authors: | Marjanen, Heli ; Kohijoki, Anna-Maija ; Saastamoinen, Kaisa ; Engblom, Janne |
Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 1466-4402, ZDB-ID 1481049-9. - Vol. 29.2019, 5, p. 549-567
|
Subject: | generations | shopping orientation | longitudinal research | generational marketing | Konsumentenverhalten | Consumer behaviour | Altersgruppe | Age group | Alternde Bevölkerung | Aging population |
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