Profiling the ageing wellness consumers in the retailing context
Year of publication: |
December 2016
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Authors: | Marjanen, Heli ; Kohijoki, Anna-Maija ; Saastamoinen, Kaisa |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 5, p. 477-501
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Subject: | Wellness | ageing consumers | Baby Boomers | retailing | generational segmentation | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Ältere Menschen | Elderly people | Altersgruppe | Age group | Zielgruppe | Target group | Alternde Bevölkerung | Aging population | Großbritannien | United Kingdom |
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