Old firms, new tricks and the quest for profits : Burberry's journey from success to failure and back to success again
Year of publication: |
2012
|
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Authors: | Tokatli, Nebahat |
Published in: |
Journal of economic geography. - Oxford : Oxford University Press, ISSN 1468-2702, ZDB-ID 2028885-2. - Vol. 12.2012, 1, p. 55-77
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Subject: | Burberrys Limited <London> | Mode | Fashion | Luxusgüter | Luxury goods | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Herkunftsbezeichnung | Designation of origin | Großbritannien | United Kingdom |
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