Old habits die hard, but they do die
Year of publication: |
January-February 2017
|
---|---|
Authors: | McGrath, Rita Gunther |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 95.2017, 1, p. 54-57
|
Subject: | Konsumentenverhalten | Consumer behaviour | Wettbewerbsvorteil | Competitive advantage | Produktmanagement | Product management |
-
Lafley, A . G., (2017)
-
Moskowitz, Howard R., (2007)
-
Meaningful brands from meaningless differentiation : the dependence on irrelevant attributes
Carpenter, Gregory S., (2009)
- More ...
-
Leavy, Brian, (2009)
-
MarketBusters : 40 strategic moves that drive exceptional business growth
McGrath, Rita Gunther, (2005)
-
The development of new competence in established organizations: An empirical investigation
McGrath, Rita Gunther, (1993)
- More ...