Old songs never die : advertising effects of evoking nostalgia with popular songs
Hsuan-Yi Chou; Nai-Hwa Lien
| Year of publication: |
2014
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|---|---|
| Authors: | Chou, Hsuan-yi ; Lien, Nai-hwa |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 1139776-7. - Vol. 35.2014, 1, p. 29-49
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383165