Advertising effects of songs' nostalgia and lyrics' relevance
Year of publication: |
2010
|
---|---|
Authors: | Chou, Hsuan-yi ; Lien, Nai-hwa |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 22.2010, 3, p. 314-329
|
Subject: | Werbewirkung | Advertising effects | Musik | Music | Konsumentenverhalten | Consumer behaviour | Taiwan |
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