Effects of age, need for cognition, and affective intensity on advertising effectiveness
Year of publication: |
2011
|
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Authors: | McKay-Nesbitt, Jane ; Manchanda, Rajesh V. ; Smith, Malcolm C. ; Huhmann, Bruce A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 1, p. 12-17
|
Subject: | Werbewirkung | Advertising effects | Altersgruppe | Age group | Emotion | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour |
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