Olympic sponsorship activation and the creation of competitive advantage
Dimitra Papadimitriou; Artemisia Apostolopoulou
| Year of publication: |
2009
|
|---|---|
| Authors: | Papadimitriou, Dimitra ; Apostolopoulou, Artemisia |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 15.2009, 1/2, p. 90-117
|
| Subject: | Sportveranstaltung | Sport event | Sponsoring | Sponsorship | Ressourcenorientierter Ansatz | Resource-based view | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003884509