Seize the day : how online retailers should respond to positive reviews
Year of publication: |
2020
|
---|---|
Authors: | Wu, Jintao ; Wu, Tong ; Schlegelmilch, Bodo B. |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 52.2020, p. 52-60
|
Subject: | Online reviews | Retailer response | Positive affect | Repurchase intention | Online-Handel | Online retailing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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