Omni-channel : the future of olive oil marketing in Spain
Hui Han
| Year of publication: |
2020
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|---|---|
| Authors: | Han, Hui |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 21.2020, 3, p. 356-369
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| Subject: | omni-channel | olive oil | Spain | model | showroom | reverse logistics | social media | Spanien | Olivenöl | Olive oil | Social Web | Social web | Betriebliche Kreislaufwirtschaft | Reverse logistics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2020.105920 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012199540