Omnichannel-based promotions' effects on purchase behavior and brand image
Year of publication: |
November 2017
|
---|---|
Authors: | Blom, Angelica ; Lange, Fredrik ; Hess, Ronald L. <Jr.> |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 39.2017, p. 286-295
|
Subject: | Omnichannel retailing | Promotion | Purchase behavior | Brand image | Markenimage | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Werbewirkung | Advertising effects |
-
Peer-to-peer media opportunities
Austin, Caroline Graham, (2007)
-
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen, (2011)
-
Jeong, EunHa, (2016)
- More ...
-
Omnichannel promotions and their effect on customer satisfaction
Blom, Angelica, (2021)
-
Store-window creativity's impact on shopper behavior
Lange, Fredrik, (2016)
-
Blom, Angelica, (2023)
- More ...