Promises and pitfalls of targeted communication encouraging sustainable purchase decisions in grocery retailing
Angelica Blom, Maja Fors, & Fredrik Lange
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Blom, Angelica ; Fors, Maja ; Lange, Fredrik |
| Publisher: |
[Stockholm] : Stockholm School of Economics |
| Subject: | Sustainability | Retail | Grocery Retailing | Purchase Intention | TargetedCommunication | Nachhaltigkeit | Lebensmittelhandel | Food trade | Lebensmitteleinzelhandel | Food retailing | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision |
freely available
| Extent: | 1 Online-Ressource (circa 30 Seiten) Illustrationen |
|---|---|
| Series: | SSE working paper series in business administration. - [Stockholm] : [Stockholm School of Ecconomics], ZDB-ID 2981703-1. - Vol. no. 2023, 2 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546373