Omnichannel retail operations with buy-online-and-pick-up-in-store
Fei Gao, Xuanming Su
| Year of publication: |
August 2017
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|---|---|
| Authors: | Gao, Fei ; Su, Xuanming |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 8, p. 2478-2492
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| Subject: | retail operations | omnichannel | strategic customer behavior | decentralization | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Lieferkette | Supply chain | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Operations Research | Operations research | Vertriebsweg | Distribution channel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2016.2473 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741393