The effect of multichannel and omnichannel retailing on physical stores
Fei Gao, Vishal V. Agrawal, Shiliang Cui
| Year of publication: |
2022
|
|---|---|
| Authors: | Gao, Fei ; Agrawal, Vishal V. ; Cui, Shiliang |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 2, p. 809-826
|
| Subject: | retail operations | omnichannel | strategic customer behavior | product valuation uncertainty | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2021.3968 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012876998