The effects of BOPS implementation under different pricing strategies in omnichannel retailing
Year of publication: |
2020
|
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Authors: | Kong, Ruixiao ; Luo, Li ; Chen, Liuxin ; Keblis, Matthew F. |
Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 141.2020, p. 1-30
|
Subject: | Buy online and pick up in store (BOPS) | Channel integration | Cross-selling profit | Omnichannel retailing | Pricing strategy | Preismanagement | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Einzelhandelspreis | Retail price |
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