On becoming a consumer : the development of consumer behavior patterns in childhood
Year of publication: |
c 2007
|
---|---|
Authors: | MacNeal, James U. |
Publisher: |
Amsterdam : Butterworth-Heinemann |
Subject: | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziales Verhalten | Social behaviour | Zielgruppe | Target group | Kinder | Children | Eltern | Parents | USA | United States | Verbraucherverhalten | Kind |
Description of contents: | Table of Contents [gbv.de] ; Description [loc.gov] |
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Freeman, Olivia, (2009)
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Public and parental perceptions of and concerns with advertising to preschool children
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The attitude of children and parents towards children influencers
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Dimensions of consumer behavior
MacNeal, James U., (1969)
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Consumer behavior : classical and contemporary dimensions
MacNeal, James U., (1982)
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Consumer behavior : an integrated approach
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