On Being Bad: Why Stigma is Not the Same as a Bad Reputation
Year of publication: |
2012
|
---|---|
Authors: | Mishina, Yuri ; Devers, Cynthia E. |
Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-959670-6. - 2012
|
Subject: | Theorie | Theory | Firmenimage | Corporate reputation |
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