On braggarts and gossips : a self-enhancement account of word-of-mouth generation and transmission
Year of publication: |
2012
|
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Authors: | Angelis, Matteo de ; Bonezzi, Andrea ; Peluso, Alessandro M. ; Rucker, Derek D. ; Costabile, Michele |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 49.2012, 4, p. 551-563
|
Subject: | Virales Marketing | Viral marketing | Selbstevaluation | Self-assessment | Emotion | Kundenanalyse | Customer analysis |
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