On brands and word of mouth
Year of publication: |
2011
|
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Authors: | Peres, Renana ; Shachar, Ron ; Lovett, Mitchell J. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 3, p. 39-93
|
Subject: | Markenartikel | Brand | Virales Marketing | Viral marketing | Empirische Methode | Empirical method | USA | United States |
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