Social transmission, emotion, and the virality of online contents
Jonah Berger and Katherine L. Milkman
| Year of publication: |
2010
|
|---|---|
| Authors: | Berger, Jonah ; Milkman, Katherine L. |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2010, 3, p. 251-289
|
| Subject: | Zeitung | Newspaper | Website | Virales Marketing | Viral marketing | Emotion | Informationsverbreitung | Information dissemination | Social Web | Social web | Empirische Methode | Empirical method | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008841372