On conceptualizing, measuring, and managing augmented technology use in business-to-business sales contexts
Year of publication: |
2019
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Authors: | Hunter, Gary K. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 105.2019, p. 201-213
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Subject: | Sales technology | Salesforce automation | Technology augmentation | Technology use | Verkaufspersonal | Salespeople | Technologie | Technology | Verkauf | Selling | Technischer Fortschritt | Technological change | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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