On customer value propositions facilitating technology commercialization in new technology-based firms
von Dipl. Wi.-ing. Markus Kirchberger
| Year of publication: |
2015
|
|---|---|
| Authors: | Kirchberger, Markus |
| Institutions: | Karlsruher Institut für Technologie (degree granting) |
| Publisher: |
Karlsruhe |
| Subject: | Kundenwert | Customer value | B-to-B-Marketing | Business-to-business marketing | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 213 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Dissertation, KIT, 2015 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011397114