On electronic word-of-mouth diffusion in social networks : curiosity and influence
Year of publication: |
May 2018
|
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Authors: | Fang, Yu-Hui ; Tang, Kwei ; Li, Chia-Ying ; Wu, Chia-Chi |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 37.2018, 3, p. 360-384
|
Subject: | social network | word-of-mouth | curiosity | influence | exploration | Soziales Netzwerk | Social network | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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