On managerial relevance
Year of publication: |
2011
|
---|---|
Authors: | Jaworski, Bernard J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 75.2011, 4, p. 211-224
|
Subject: | Marketingtheorie | Marketing theory | Marketing | Führungskräfte | Managers | Theorie-Praxis-Verhältnis | Theory-practice divide |
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