On method in consumer research : a critical relativist perspective
Year of publication: |
1986
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Authors: | Anderson, Paul F. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 13.1986, 2, p. 155-173
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Subject: | Konsumentenverhalten | Consumer behaviour | 1986 |
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