On the benefits of keyword spreading in sponsored search auctions : an experimental analysis
Michele Budinich, Bruno Codenotti, Filippo Geraci, and Marco Pellegrini
| Year of publication: |
2010
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|---|---|
| Authors: | Budinich, Michele ; Codenotti, Bruno ; Geraci, Filippo ; Pellegrini, Marco |
| Published in: |
E-commerce and web technologies : 11th international conference, EC-Web 2010, Bilbao, Spain, September 1 - 3, 2010 ; proceedings [of the 11th International Conference on Electronic Commerce and Web Technologies]. - Berlin : Springer, ISBN 3-642-15207-4. - 2010, p. 158-171
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| Subject: | Experiment | Auktionstheorie | Auction theory | Suchmaschine | Search engine | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010216766