Equilibrium analysis of dynamic bidding in sponsored search auctions
Yevgeniy Vorobeychik; Daniel M. Reeves
| Year of publication: |
2008
|
|---|---|
| Authors: | Vorobeychik, Yevgeniy ; Reeves, Daniel M. |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 6.2008, 2, p. 172-193
|
| Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Spieltheorie | Game theory | Auktionstheorie | Auction theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717316