On the changing role of marketing within the firm
John M. D. Koster
| Year of publication: |
2013
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|---|---|
| Authors: | Koster, John M. D. |
| Published in: |
International journal of economics, finance and management sciences : IJEFM. - [New York, NY] : Science Publishing Group, ISSN 2326-9553, ZDB-ID 2758929-8. - Vol. 1.2013, 3, p. 145-150
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| Subject: | Marketing Organisation | Marketing Implementation | Marketing Planning | Marketingmanagement | Marketing management | Marketing | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010251810