On the evaluation of commonality strategy in product line design : the effect of valuation change and distribution channel structure
Year of publication: |
2019
|
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Authors: | Wong, Hartanto ; Lesmono, Dharma ; Chhajed, Dilip ; Kim, Kilsun |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 83.2018, p. 14-25
|
Subject: | Component commonality | Product line | Marketing-manufacturing interface | Channel coordination | Vertriebsweg | Distribution channel | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design |
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