On the functional significance of loyalty rewards : an experimental study with small sample robust tests of covariance structure models
submitted by Walter Herzog
| Year of publication: |
2007
|
|---|---|
| Authors: | Herzog, Walter |
| Subject: | Bonus | Rabatt | Kundentreue | Verbraucherverhalten | Robuste Kovarianz |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 152 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | St. Gallen, Univ., Diss., 2007 |
| Classification: | Betriebssoziologie, Betriebspsychologie ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004912257