Wenn der Kunde mehr ist als Käufer und Nutzer : Motive kollaborativer Wertschöpfungsprozesse
Year of publication: |
2009
|
---|---|
Authors: | Möller, Sabine ; Fassnacht, Martin ; Heider, Raphael |
Published in: |
Kundenintegration : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1027-9. - 2009, p. 263-280
|
Subject: | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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