On the importance of social integration for minority targeting effectiveness
Year of publication: |
2012
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Authors: | Antioco, Michael ; Vanhamme, Joëlle ; Hardy, Anaïk ; Bernardin, Lidwine |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 29.2012, 4, p. 380-389
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