On the internationalization of Chinese brand : the case of the Shaanxi blower group
Yongxiu Bai and Hongfang Zhang
| Year of publication: |
2008
|
|---|---|
| Authors: | Bai, Yongxiu ; Zhang, Hongfang |
| Published in: |
Proceedings of the International Conference on Chinese Enterprise Research 2007. - Singapore [u.a.] : World Scientific, ISBN 981-283-471-0. - 2008, p. 355-371
|
| Subject: | China | Markenführung | Brand management | Globalisierung | Globalization | Multinationales Unternehmen | Transnational corporation | Internationaler Markteintritt | International market entry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003792970