On the interpretation of canonical analysis
Year of publication: |
1972
|
---|---|
Authors: | Alpert, Mark I. ; Peterson, Robert A. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 9.1972, 2, p. 187-192
|
Subject: | Marktforschung |
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