On the malleable nature of product meaning in China
Year of publication: |
2008
|
---|---|
Authors: | Eckhardt, Giana M. ; Houston, Michael J. |
Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 7.2008, 6, p. 484-495
|
Subject: | Markenimage | Brand image | Meinungsforschung | Opinion poll | Konsumentenverhalten | Consumer behaviour | China |
-
Cho, Vincent, (2010)
-
Heslop, Louise A., (2009)
-
L' hostilité aux OGM survit-elle à des produits attractifs?
Kassardjian, Elsa, (2012)
- More ...
-
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M., (2009)
-
Cultural Paradoxes Reflected in Brand Meaning: McDonald's in Shanghai, China
Eckhardt, Giana M., (2002)
-
Marketing communications : theory and research
Houston, Michael J., (1985)
- More ...