On the meaning and measurement of religiosity in consumer research
Robert E. Wikes ; John J. Burnett ; Roy D. Howell
| Year of publication: |
1986
|
|---|---|
| Authors: | Wilkes, Robert E. |
| Other Persons: | Burnett, John (contributor) ; Howell, Roy D. (contributor) |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 14.1986, 1, p. 47-56
|
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001045547