On the mental accounting of restricted-use funds : how gift cards change what people purchase
Nicholas Reinholtz, Daniel M. Bartels, Jeffrey R. Parker
| Year of publication: |
December 2015
|
|---|---|
| Authors: | Reinholtz, Nicholas ; Bartels, Daniel M. ; Parker, Jeffrey R. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 4, p. 596-614
|
| Subject: | mental accounting | categorization | gift cards | mental representation | Konsumentenverhalten | Consumer behaviour | Geschenk | Gifts |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1093/jcr/ucv045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011553135