On the persuasiveness of similar others : the role of mentalizing and the feeling of certainty
Year of publication: |
October 2015
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Authors: | Faraji-Rad, Ali ; Samuelsen, Bendik M. ; Warloop, Luk |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 42.2015, 3, p. 458-471
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Subject: | persuasion | source similarity | feeling as information | feeling of certainty | Emotion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology |
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