On the Reliability and Predictive Validity of Purchase Intention Measures
Year of publication: |
1982
|
---|---|
Authors: | Kalwani, Manohar U. ; Silk, Alvin J. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 1.1982, 3, p. 243-286
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | reliability | validity | intentions |
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