Structure of repeat buying for new packaged goods
Manohar U. Kalwani and Alvin J. Silk
| Year of publication: |
1981
|
|---|---|
| Authors: | Kalwani, Manohar U. ; Silk, Alvin J. |
| Published in: |
New-product forecasting : models and applications. - Lexington, Mass. : Lexington Books, ISBN 0-669-04102-5. - 1981, p. 371-385
|
| Type of publication: | Article |
|---|---|
| Notes: | aus: Journal of Marketing Research. 17. 1980, Aug. |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002182146