On What Do Consumer Product Preferences Depend? Determining Domestic versus Foreign Product Preferences in an Emerging Economy Market
Year of publication: |
2013
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Authors: | Mockaitis, Audra I. ; Salciuviene, Laura ; Ghauri, Pervez N. |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285x. - Vol. 25.2013, 3 (1.5.), p. 166-180
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